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On February 25, 2008, GSN returned to live television games and debuted GSN Live, a live interactive call-in show, hosted by Heidi Bohay and Fred Roggin.
The show was similar in format to a former Game Show Network program, Club A. ET during breaks between the programming line-up at the time.
Blackjack and Poker Royale signified the beginnings of GSN's attempts to cash in on the TV poker craze at the time.
Within a year of GSN's revamp, it began returning its focus primarily to studio-based game shows.
SPE was in competition with The Family Channel in launching a game show-oriented channel when The Family Channel announced the launch of its own service called The Game Channel (which failed to launch later on June 1, 1994).
On December 2, 1992, Sony Pictures Entertainment made a deal to acquire the Barry & Enright game show library, and in a separate deal, struck a 10-year licensing agreement for the rights to the Mark Goodson game show library of more than 20,000 episodes including among others, What's My Line? Upon the deal, Sony said it would sell an equity stake in the network to Mark Goodson Productions, including the production of new original series by Jonathan Goodson Productions. From 1994 until about 1997, the network aired classic pre-1972 game shows as well as game shows made after 1972, most of which came from the Mark Goodson–Bill Todman library.
Shows from Chuck Barris also aired during the "dark period" such as The Newlywed Game, The Dating Game, The Gong Show, Treasure Hunt and 3's a Crowd. In late 1998, GSN eliminated all of its live programming, replacing them with in-show advertisements like Win TV.
Game Show Network also aired a children's game show block at this time, highlighted by Joker! In 1999, the network began a slate of original programming, including Inquizition, All New 3's a Crowd (a remake of 3's a Crowd) and Hollywood Showdown.By 1995, when the network began to expand, the network began accepting conventional advertising as it gained new sponsorships.