Lovers dating site 2016
Compare this with Grindr, which as the runner-up, only drove 19,000 engagements.
This is a change from 2015, when Grindr didn’t publish anything to Instagram during this same period.
Keeping those new figures in mind, we decided to explore how the most popular matchmaking sites did on social media.
We used Spike to analyze their social content on Facebook and Instagram from January 15th through February 15th, 2017.
Many of the dating brands used links to share their owned content or blogs.
For brands, we’ve been seeing more and more brands take a political role and create content around what their audience cares about.
We combined likes, shares, and comments for Facebook, and later on, likes and comments for Instagram.
For total engagement, Zoosk was the clear winner by a long shot.
Whimsical holidays provide a relevant way for brands to join in on trending social media conversations.
When it resonates with your audience in a genuine way, it can pay off.